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BEVERAGE
BeatBox Beverages
The Shark Tank brand that invited its own drinkers onto the cap table.
WHAT THEY STAND FOR
Turning customers into partial owners of the fastest-selling single-serve wine.
BeatBox came out of Shark Tank and ran a Regulation Crowdfunding campaign that asked its own customers to become partial owners of the business.
It is a clean example of what Reg CF was written for: a brand with an existing audience of people who already buy the product, offered ownership of it under a rule that does not require you to be wealthy first.
Reported by PR Newswire.
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