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BEAUTY & PERSONAL CARE
CurlMix
A Black-owned haircare brand that raised from its community after being passed over.
WHAT THEY STAND FOR
Building a haircare company owned by the customers who believed in it first.
CurlMix went to equity crowdfunding and raised from its own community — a route that mattered because conventional venture capital had not been forthcoming.
It is one of the clearest arguments for why these rules exist: the crowd was willing to fund a business the traditional gatekeepers were not.
Reported by Company profile.
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