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FOOD
Kreatures of Habit
Overnight oats built for people who train, funded by the people who eat them.
WHAT THEY STAND FOR
Breakfast that does something, made by a company its customers part-own.
Kreatures of Habit makes MEAL ONE overnight oats and DAILY BAR protein bars, and went to its own customers to fund the next stage rather than to a fund.
It is the pattern this site keeps finding: a product people already buy every week turns out to be the best pitch deck a founder has.
Reported by Company profile.
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