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BEVERAGE
MAGA Beer
A politically branded beer company that raised from its own audience.
WHAT THEY STAND FOR
A brand whose customers and its investors are deliberately the same people.
MAGA Beer raised from the audience its brand was built for — an unusually direct case of a company whose customer list and shareholder register are meant to be the same list.
We cover it because it happened and because it is instructive, not as an endorsement of the company or of anything it stands for.
Reported by Company profile.
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